Greer, Douglas

Cornell University, 1968 PhD Cornell University, 1967 MA University of Oregon, 1965 MA University of Oregon, 1963 BShttps://scholarworks.sjsu.edu/erfa_bios/1303/thumbnail.jp

Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures. In individualist cultures such as the United States, comparative advertising that highlights the superiority of the target brand is seen as more effective. However, in collectivist cultures such as Thailand, comparative advertising that highlights the similarity between brands is more likely to be effective. In addition, comparative advertising was more believable for unfamiliar brands in individualist cultures whereas comparison for familiar brands was more believable in collectivist cultures.http://deepblue.lib.umich.edu/bitstream/2027.42/39712/3/wp328.pd

The Sarbanes-Oxley Act, Security Analyst Monitoring Activity, and Firm Value

In this study we examine the complementary monitoring activity that takes place via the Sarbanes-Oxley Act (SOX) and its effect on security analyst monitoring activity and firm value of large and small public firms. Our findings indicate that security analyst monitoring activity has decreased post-SOX while firm value has increased post-SOX for both large and small firms. We also find that the increase in firm value is more pronounced for the group of small firms. Given these results, we surmise that the complementary monitoring activity provided by SOX is effective enough to have a positive impact on firm value

Research of Motivational Aspects for Marketing Support of Innovative Activity of Industrial Enterprises

The article is devoted to the theoretical grounding and development of practical recommendations for research and formation of motivational aspects for marketing support of innovative activity of industrial enterprises. Methodology of the research of marketing employees at industrial enterprises is revealed to clarify the motives of their behavior and the impact on existing businesses activity. Use of internal marketing is proposed to enhance the motivation of marketing employees for improving innovative activity of the enterprises. Application of motivational approach of the internal marketing is proved. This application is based on overcoming objections concerning innovation, study of internal incentives and opportunities for self-development and aims to result in a change and/or innovation, which is achieved through the formation of a balanced scorecard of marketing department, which is provides creation of preconditions to stimulate, support and development of innovation. Scientific and practical approaches are developed for the use of a balanced scorecard to determine sub-processes of marketing activities, as well as in assessing loyalty of the marketing employees

Investing in the People's Business: A Business Proposal for Campaign Finance Reform

Since the release of this landmark report, the debate over the way American elections are financed has fundamentally changed. CED successfully demonstrated that business leaders support reform and representatives of the business community became prominent and outspoken advocates for reform for the first time because of CED's work. Investing in the People's Business calls for specific changes in U.S. campaign finance laws to enhance electoral competition, stem the flow of unregulated money, and shift financial influence from organized interests to individual voters and small contributors. Major recommendations include a ban on soft money; an increase from $1,000 to$3,000 on contribution limits to candidates and $2 for$1 public matching funds on small donations for candidates who adhere to spending limits. Over 300 CED Trustees and business leaders across the country have endorsed CED's recommendations to reform the campaign finance laws and have played an instrumental role in the successful effort to pass significant reform legislation

Teaching teenagers in finance: does it work?

Many initiatives worldwide aim at improving financial literacy through targeted education programs, yet there is little evidence regarding their effectiveness. We examine the impact of a short financial education program on teenagers in German high schools. Our findings reveal that the training program significantly increases teenagers' interest in financial matters and their financial knowledge, especially their ability to properly assess the riskiness of assets. Behaviorally, we observe a decrease in the prevalence of self-reported impulse purchases, but at the same time find no evidence of a significant increase in savings. Our data reveals strong gender differences already before adulthood: Girls show less interest in, and self-assessed knowledge of, financial matters, and are less likely to save

A Bibliometrics Portrait of Chinese Research through the Lens of China Economic Review. A research proposal.

Notwithstanding, in the last two decades, there has been a noticeable increase in published work on the research field of Chinese economy. There are few studies, which analyze the evolution of Chinese economics research, and the weight of international economics within it, by resorting to objective methods, namely bibliometrics. Giving our focus on Chinese economics related research, we select to base our empirical analysis on the “seed journal” China Economic Review (CER), which is the most important economic journal especially concerned with the issues of Chinese economy. We classify and assess all the (522) articles that were published in CER from its genesis (1989) up to December 2010. We construct three main databases: the first database as bibliographic database that contains the more than 500 articles published in CER, where we classify articles by themes (such as Macroeconomics, Microeconomics and International Economics) and types(such as formal vs. empirical); the second database includes the references of those 500 articles, which we denominate ‘roots of Chinese economics research’; and the third database, the ‘influence of Chinese economics research’, where we have all the studies that cited (more than 3000 references) the 500 articles published in CER. By undertaking an exploratory statistical analysis on the three databases - bibliographic database, ‘roots’ database and ‘influence’ database, we are able to assess three main group of issues: 1) the importance, within Chinese economics of the topic ‘international economic’; the types of research that are pursued in the period of analysis (formal vs empirical); and the most prolific authors in the area; 2) the ‘roots’ of Chinese economics, that is, who and which outlets are influencing most Chinese economics research; 3) the scope of influence of Chinese economics literature.Evolution of research, Economics, Bibliometrics, China Economic Review

Replications and Extensions in Marketing – Rarely Published But Quite Contrary

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication rate for such works has been decreasing since the 1970s. Published extensions typically produced results that conflicted with the original studies; of the 20 extensions published, 12 conflicted with the earlier results, and only 3 provided full confirmation. Published replications do not attract as many citations after publication as do the original studies, even when the results fail to support the original studies

A manifesto for the creative economy

The UK\u27s creative economy is one of its great national strengths, historically deeply rooted and accounting for around one-tenth of the whole economy. It provides jobs for 2.5 million people – more than in financial services, advanced manufacturing or construction – and in recent years, this creative workforce has grown four times faster than the workforce as a whole. But behind this success lies much disruption and business uncertainty, associated with digital technologies. Previously profitable business models have been swept away, young companies from outside the UK have dominated new internet markets, and some UK creative businesses have struggled to compete. UK policymakers too have failed to keep pace with developments in North America and parts of Asia. But it is not too late to refresh tired policies. This manifesto sets out our 10-point plan to bolster one of the UK\u27s fastest growing sectors